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October 16, 2014 / Randall

Sex researchers have found a new way to keep the spark alive

A long, but fascinating read.

Communal theory—established in social psychology in the early ’80s—suggests we benefit from being altruistic in our relationships instead of viewing them as a tit-for-tat exchange of resources. The interdependence theory of the ’90s observed that we can sometimes feel better about ourselves when we take a hit for our partner. But no one had applied these ideas to the bedroom. Impett and Muise wanted to know: Could a tendency to place a partner’s carnal needs first actually boost levels of desire in the partner doing the sacrificing?

Their answer, published last year in the journal Social Psychological and Personality Science, was a qualified yes.


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